HI, I’MJefferson.

I write books & help form men.

Jeff speaking on stage
HELLO FROM FRANKLIN, TN
husband, dad ×4

Full disclosure, the ADHD is real: I write books, form men, help families, run a clothing boutique with Alyssa, help parents and teens with healthy phone use, and have a few podcasts and a YouTube channel (but it’s all secretly one job to me, which is helping people love Jesus more in various ways). I also love Lego, woodworking, pickleball, and collecting vintage books. Glad you’re here!

Speaking request ↗︎Explore Forming Men↓︎ or scroll, there’s a lot
The Bethke family
Jeff
THE WHOLE CREW
the quick version

Nice to meet you

In 2012 a spoken-word video I made called Why I Hate Religion, But Love Jesus went properly viral (genuinely one of the more surreal and craziest experiences of my life) — which turned into a lot of weird and cool things like a book deal, which has turned into 15+ years of writing and speaking about faith, family, formation, and all the things.

These days Alyssa and I live in Franklin, TN with our four kids. She writes books that are better than mine (seriously), we run Neuflora together, and most of my energy goes into Forming Men and Family Teams.

In 2012 a spoken-word video I made went properly viral (genuinely one of the more surreal experiences of my life) — which turned into a lot of weird and cool things like a book deal, which has turned into 15+ years of writing and speaking about faith, family, and formation. These days Alyssa and I live in Franklin, TN with our four kids. She writes books that are better than mine (seriously), we run Neuflora together, and most of my energy goes into Forming Men and Family Teams.

1M+ books sold100M+ video views4 kidsFranklin, TN
The Bethke Family Playbook
FREE · 13 PAGES
FREE 13-PAGE PDF

Steal our family playbook

The exact stuff we actually do at home, written down: how we plan our week, run a short family meeting, handle phones & screens, do date nights and kid one-on-ones, pray with our kids in the morning, and end every year with a storytelling night. 8 real tools you can start this week. Drop your email and it’s yours.

no spam, ever — just the occasional genuinely helpful thing

My main focus. This is where we help men become who they were made to be — through events, retreats, curriculum, and a weekly podcast, all built with my friend Jon Tyson. Here’s how to jump in:

My main focus — helping men grow through events, retreats, curriculum & a weekly podcast. Here’s how to jump in:

formingmen.com ↗︎
CURRICULUM FOR MEN

FORMED BY challenge,
NOT CONTENT.

We’ve built a whole shelf of curriculum for men — six-week challenge courses with daily practices, weekly brotherhood, and a clear finish line. Run one with your church, or with a few friends in a living room.

A whole shelf of curriculum for men — six-week challenge courses with daily practices, weekly brotherhood, and a clear finish line.

Browse the curriculum ↗︎formingmen.com/challenge
A Forming Men course film▶︎
weekly films you watch together, then go do

swipe through all five →

Men and PrayerMen and VirtueMen and FormationMen and FoundationsMen and Work
Jeff and Jon
PRIVATE · BY APPLICATION

The Men’s Council
the inner ring

A private group for high-caliber men — a tight-knit table of mature guys carrying real weight, sharpening each other at close range. We gather in person twice a year, and stay at it week to week in between. Small by design.

A private group for high-caliber men — a tight-knit table of mature guys carrying real weight. We gather in person twice a year, and stay at it week to week in between. Small by design.

Read more & apply here ↗︎
my.formingmen.com/council

CAN I come serve& SPEAK AT YOUR EVENT?

i’d love to.

Keynotes on faith, family & formation. 100M+ video views, a decade of stages.

BOOK JEFF ↗︎
NOW BOOKING 2027

fifteen years · fourteen books · NYT bestsellers · over 1,000,000 copies sold

fourteen books · NYT bestsellers · 1M+ sold — swipe →

Fighting ShadowsTake Back Your FamilyTo Hell with the HustleIt’s Not What You ThinkJesus > ReligionSpoken ForLove IsThis Thing Called Christianity31 Creative Ways to Love & Encourage Her31 Creative Ways to Love & Encourage HimLove That LastsSatisfiedTake Back Your Family HandbookWhen Doing It All Is Undoing You
FOR THE DADS & THE MOMS

Family Teams
your family is a team — run it like one

Most homes feel like roommates on different schedules. Family Teams helps dads and moms build something older and better — a multigenerational family on mission, with the rhythms, tools, and courses to actually pull it off.

Most homes feel like roommates on different schedules. Family Teams helps dads and moms build a multigenerational family on mission — with the rhythms, tools, and courses to pull it off.

familyteams.com ↗︎
Family Teams Accelerator
A monthly coaching community for parents who want to bring order, unity, and mission to their home — one system at a time.
— monthly coaching to run your home as a team
Family Inc.
Design a home economy and build a business with your kids — a practical path to legacy and leadership.
— build a business with your kids
Integrated
A mastermind for parents aligning their calendar, calling, and conviction in every season of life.
— align your faith, work & family
The Family Teams podcast
Practical, weekly conversations on leading your home.
— practical & weekly
familyteams.com ↗︎
THE FAMILY BUSINESS

Neuflora

Alyssa & I own this one. Small-batch collections, released monthly, for women tired of closet chaos.

Alyssa’s clothing line — small-batch collections, released monthly, for women tired of closet chaos.

neuflora.com ↗︎
Neuflora
FOR PARENTS & TEENS

EARN THE PHONE.
keep the trust.

You wouldn’t hand your kid car keys without training — so why hand them a phone without it? Phone License is a parent + teen course I’m building with my friend Dr. Darren Whitehead: six weeks, real road tests, a signed family agreement, and an actual license at the end.

6-week courseParent + teenAges 13–18A real certificate
COMING SEPT 2026
phonelicense.co — not live quite yet
The old podcast (RIP)Love That Lasts, with Alyssa — retired, but every episode is still up.
Browse episodes ↗︎

COME HANG OUT
on the internet

Daily-ish thoughts on faith, family & formation — come say hi.

For over a decade I’ve been writing books, raising kids, and helping men become who they were made to be — and everything here exists to help you do the same.