HI, I’MJefferson.
I write books & help form men.

Full disclosure, the ADHD is real: I write books, form men, help families, run a clothing boutique with Alyssa, help parents and teens with healthy phone use, and have a few podcasts and a YouTube channel (but it’s all secretly one job to me, which is helping people love Jesus more in various ways). I also love Lego, woodworking, pickleball, and collecting vintage books. Glad you’re here!


Nice to meet you
In 2012 a spoken-word video I made called Why I Hate Religion, But Love Jesus went properly viral (genuinely one of the more surreal and craziest experiences of my life) — which turned into a lot of weird and cool things like a book deal, which has turned into 15+ years of writing and speaking about faith, family, formation, and all the things.
These days Alyssa and I live in Franklin, TN with our four kids. She writes books that are better than mine (seriously), we run Neuflora together, and most of my energy goes into Forming Men and Family Teams.
In 2012 a spoken-word video I made went properly viral (genuinely one of the more surreal experiences of my life) — which turned into a lot of weird and cool things like a book deal, which has turned into 15+ years of writing and speaking about faith, family, and formation. These days Alyssa and I live in Franklin, TN with our four kids. She writes books that are better than mine (seriously), we run Neuflora together, and most of my energy goes into Forming Men and Family Teams.

Steal our family playbook
The exact stuff we actually do at home, written down: how we plan our week, run a short family meeting, handle phones & screens, do date nights and kid one-on-ones, pray with our kids in the morning, and end every year with a storytelling night. 8 real tools you can start this week. Drop your email and it’s yours.
My main focus. This is where we help men become who they were made to be — through events, retreats, curriculum, and a weekly podcast, all built with my friend Jon Tyson. Here’s how to jump in:
My main focus — helping men grow through events, retreats, curriculum & a weekly podcast. Here’s how to jump in:
formingmen.com ↗︎FORMED BY challenge,
NOT CONTENT.
We’ve built a whole shelf of curriculum for men — six-week challenge courses with daily practices, weekly brotherhood, and a clear finish line. Run one with your church, or with a few friends in a living room.
A whole shelf of curriculum for men — six-week challenge courses with daily practices, weekly brotherhood, and a clear finish line.
▶︎
The Men’s Council
the inner ring
A private group for high-caliber men — a tight-knit table of mature guys carrying real weight, sharpening each other at close range. We gather in person twice a year, and stay at it week to week in between. Small by design.
A private group for high-caliber men — a tight-knit table of mature guys carrying real weight. We gather in person twice a year, and stay at it week to week in between. Small by design.
Read more & apply here ↗︎CAN I come serve& SPEAK AT YOUR EVENT?
Keynotes on faith, family & formation. 100M+ video views, a decade of stages.
BOOK JEFF ↗︎fifteen years · fourteen books · NYT bestsellers · over 1,000,000 copies sold
fourteen books · NYT bestsellers · 1M+ sold — swipe →
Family Teams
your family is a team — run it like one
Most homes feel like roommates on different schedules. Family Teams helps dads and moms build something older and better — a multigenerational family on mission, with the rhythms, tools, and courses to actually pull it off.
Most homes feel like roommates on different schedules. Family Teams helps dads and moms build a multigenerational family on mission — with the rhythms, tools, and courses to pull it off.
familyteams.com ↗︎Neuflora
Alyssa & I own this one. Small-batch collections, released monthly, for women tired of closet chaos.
Alyssa’s clothing line — small-batch collections, released monthly, for women tired of closet chaos.
neuflora.com ↗︎
EARN THE PHONE.
keep the trust.
You wouldn’t hand your kid car keys without training — so why hand them a phone without it? Phone License is a parent + teen course I’m building with my friend Dr. Darren Whitehead: six weeks, real road tests, a signed family agreement, and an actual license at the end.
For over a decade I’ve been writing books, raising kids, and helping men become who they were made to be — and everything here exists to help you do the same.
WHAT I’M building




LICENSE






















COME HANG OUT
on the internet
Daily-ish thoughts on faith, family & formation — come say hi.